Ask Three Clients
Here’s a valuable exercise: ask three of your clients why they hired you, why they stay with you, and what they most appreciate about working with you. Then, instead of resorting to self-promotion and rambling on about what you do and how great you are, use the actual words and phrases of your existing clients in your pitches, sales outreach language, and marketing materials.
It's scary to ask our clients why they buy from us; we're afraid of stirring up difficult topics or not liking what we hear. But take the leap. Pick three clients—one who has recently hired you, one who has been with you for a while, and one who falls somewhere in between—then ask away. I guarantee that this process will yield insightful nuggets and practical language to use in your business development outreach and marketing collateral.
Onward.
Tom
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