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Is There Anyone I Should Talk To?

When I’m seeking referrals, I like to talk to my model clients and exemplary people I know well personally or professionally. I find that ideal clients and members of my network tend to know other great people. Birds of a feather flock together.

So, over lunch or coffee or a quick connect, even via text or email, ask your ideal clients or connections a simple question: “Is there anybody you think I should know?” Or, put another way, “You know me well; we've done a lot of work together. Is there anybody who comes to mind in your network that I might want to talk to or who could be a good fit for me?”

Bottom line, this is the best way to get meaningful referrals. Pick three people in your network that you respect and enjoy working with, ask the question, and see where it leads.

Onward.
Tom


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