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Letting Go
Sometimes we get really attached to opportunities; we all have prospects who can't quite take the leap to work with us, yet we keep chasing them.
Hard as it may seem, I encourage you to identify one opportunity like this, then let it go and move on.
I know how difficult it is to move on when we’ve invested a lot of time on a deal, and how hard it is to let go when we don't have much else going on in our pipeline. It can be tough to accept that we just want the business more than our prospect wants their problem solved, more than they want to make a change.
It's not happening right now, so clear out some space. Pick a stagnant deal to drop; I promise it will feel good and will empower you to move on to bigger, better opportunities.
Onward.
Tom
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