Water Your Healthy Plants

While at home the other day, I had an epiphany—I realized I was mainly motivated to water and feed the plants that were already thriving.

I work with many leaders and salespeople who mostly ignore their best performing employees and clients. They don't give them their extra energy, instead devoting it to things that aren't working—the dramatic, the chaotic, the difficult.

To build your business at this moment in time, devote more energy to your best clients, your best referral sources, and your best performing people. Stay open to the new opportunities they are likely to bring your way. A little more energy in their direction will lift your business—better than being dragged down by the time and energy suck of what’s not going well.

Book some time with a high-performing employee to help boost them up. Pick a client with whom you do great work and conduct a review to look for new opportunities within their organization and network. Choose a COI that refers business to you and spend more time with them to see what else is out there.

Notice when you’re imbalanced and giving more attention to the things that aren't working, then redirect your attention to what is. Water the plants that are already healthy—it’s the best way to efficiently and effectively grow your business.

Onward.

Tom

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