Sales and Dating

Sales and dating are the same. A bold statement, I realize, but I’ll illustrate by sharing some advice that applies equally to both…

1. Be explicit about what you want and what you’re looking for. Get real with yourself and your prospect (or date) about what you want more of and what you hope to cultivate in your professional (or personal) life.

2. Show your true self from the get-go. Be genuine and honest; don’t hold back. Even at the risk of scaring someone away, reveal who you are, what makes you tick, what you’re looking for, and what you’re passionate about. It’s okay if it’s not a fit. Let’s figure that out sooner than later.

3. Don’t show too much excitement too early. That might seem a little bit counter to what I just said, but there’s a fine line. You can be passionate about who you are without being so eager and excited about the business prospect (or the date) that you freak them out. Avoid exclamation points and gushing about how awesome you think they are. Be kind, thoughtful, and complimentary, but play it cool.

4. Maybe equals no. As quickly as possible, if your gut tells you that you’re not quite a fit with the prospect (or the date), move on. If you’re not all in with them, or you sense that they’re wavering about partnering with you, don’t be too nice and linger longer than you should. You only have so much time and energy; it’s okay to move on.

5. Don’t chase. Never chase people or prospects. If they’re not getting back to you, give them a couple of chances, and if it’s just not happening—even if you really want it to—let it go. Chasing is not a good look nor a good use of your time.

Onward.
Tom

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